Tuesday, August 26, 2014

Insensitive Insurance Ad Needs A Bucket of Ice Water Dumped On It

A rather insensitive ad for an insurance marketing organization made its way into my inbox this morning and I couldn't resist posting:


Not only is that add insensitive to those who actually suffer from all sorts of haunting diseases and syndromes, it somehow thinks that commissions are to low on insurance products today. Finally, it uses the term "Advisor" in the ad as if a person selling commission based life insurance is providing a fiduciary advisory service.

The ad also encourages insurance agents to switch to new products purely for the extra commissions.

There are so many things wrong with this ad, when will the insurance marketing industry learn that true advisors are interested in quality products that are in their client's best interest, not the agents.

Scott Dauenhauer, CFP, MPAS, AIF

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